We are genetically hard-wired to seek pleasure, because that’s what helped our species survive back in the day. In today’s health- and weight-centric culture, however, pleasure gets a bad rap – ironic, given that the modern food environment heavily promotes indulgent and less-nutritious foods. When we feel conflicted or confused about our food choices, rush through our meals or eat while distracted, we deprive ourselves of food pleasure and eating satisfaction. This can have negative consequences for health. Here’s why you can – and should – eat for both nutrition and pleasure.